Privacy Policy

Last updated: September 11, 2025

This policy describes how Hitfactor, Inc. ("we", "us") handles your data. We'll be straight with you: what we collect and why, how we handle it, and your rights.

We never sell your data. Never have, never will.

What We Collect

Our guiding principle is to collect only what we need. Here's what that means in practice:

Account Information: Name, email, profile picture (optional), company name (optional). That's so you can personalize your account and we can send you product updates. We'll never sell your personal info to third parties, and we won't use your name in marketing statements without your permission either.
Payment Information: Billing address and last 4 digits of card number. Your full card details go directly to Stripe, our payment processor, and never touch our servers. We store just enough to send you invoices and help with billing support.
Your Content: Brand details, audience information, video titles, scripts, thumbnails, publishing data. This is the stuff you came here to create - we store it so you can use Hitfactor as intended.
Usage Data: How you use our service, browser type, IP address (collected via PostHog analytics). We use this to make the product better and keep the bad actors out.

Why We Collect It

  • To provide the service you're paying for
  • To process payments and send invoices
  • To send you important service updates
  • To send marketing emails (only with your consent - we're not monsters)
  • To prevent fraud and keep the spammers at bay
  • To make Hitfactor better based on how people actually use it

Who We Share It With

We work with a small group of service providers who help us run Hitfactor:

  • Stripe - payment processing
  • AWS - hosting
  • Google - certain integrations
  • PostHog - analytics

That's it. We don't share your data with anyone else unless we're legally required to by a valid court order. And again, we never sell your data. Not to advertisers, not to data brokers, not to anyone.

Your Rights

You're in control of your data. You can:

  • Access your data
  • Correct your data
  • Delete your data
  • Export your data
  • Opt out of marketing emails
  • Tell us to stop processing your data

Many of these you can do right from your account settings. For anything else, just email privacy@hitfactorapp.com and we'll take care of you.

California Residents

If you're in California, you have some additional rights under the CCPA:

  • Right to know what personal information we collect, use, and disclose
  • Right to delete your personal information
  • Right to opt-out of sale (though again, we don't sell your data)
  • Right to non-discrimination for exercising your rights

Categories we collect: Identifiers, commercial information, internet activity, professional information

We have not sold personal information in the past 12 months and do not sell personal information. Period.

Data Security

All data is encrypted via SSL/TLS when transmitted from our servers to your browser. We also encrypt data at rest. Your data lives on servers in the United States, specifically on the West Coast.

When You Delete Stuff

Delete specific content: We'll move it to trash for 30 days (in case you change your mind), then permanently delete it within 90 days total.
Close your account: Your content becomes immediately inaccessible and will be completely purged from our systems within 60 days. When it's gone, it's gone.

Contact Us

Have questions, concerns, or just want to chat about privacy? We're here for it: privacy@hitfactorapp.com

Changes to This Policy

We may update this policy from time to time. If we make significant changes, we'll email you. We won't make changes that reduce your rights without giving you a heads up.

The bottom line: We treat your data like we'd want our own data treated. We use it to run our service, we protect it carefully, and we never sell it. That's the deal.