Multi-cloud infrastructure platform · B2B · developer audience. Research mode: we interview their engineers.
“I'm blown away at how well the first one did… [the CEO] is thrilled.”
Enterprise AI platform, specialized audience with customers like OpenAI, Airbus, Samsung. Each video is built on original research.
“We love what's happening with Hitfactor so far. It's such a huge reduction in workload. We didn't do this because there was just no bandwidth to do it and I'm seeing better organic engagement with these.”
B2B · technical audience · our own channel, started fresh. Research mode: datasets we gather and analyze.
We started it fresh to prove the method works. Every video reports original research. Zero ads, zero promotion.
Consumer product brand · pre-Hitfactor · where the research method was learned
This is the channel the research method came from. It cost a five-person media team, full time, for 1.5 years. Hitfactor exists to get this outcome without the team.